OUR STORY
RIZZI B
pictures: shop at Omotesando, Tokyo
design by Rie Matsumoto
With the concept of "WEAR YOUR CONFIDENCE", we are a jewelry brand that celebrates the inherent beauty of natural materials and empowers you to embrace your individuality.
Our timeless and versatile designs are loved across generations, ages, and genders.
Our signature pieces feature high-grade natural freshwater pearls, born from countless layers, natural gemstones showcasing nature's sculptural beauty, and sterling silver 925. We seamlessly blend minimalist and modern designs with a warm touch, creating a collection where nature and style harmonize.
Furthermore, alongside our commitment to quality,
we prioritize responsible manufacturing.
For our main collection, we meticulously craft each piece in our atelier, building upon the techniques of pearl jewelry passed down in Japan, guided by the seasoned skills of artisans and a clear vision.
By choosing methods with minimal environmental impact, we aim to contribute to the preservation of our planet, even in a small way. We also value craftsmanship that is meticulous, warm, and heartfelt—qualities not found in impersonal mass production—and hope to create pieces that will be cherished for a long time.
揺れる銀のフリンジ
"Sterling Silver 925 Single Bar" is a signature of RIZZI B jewelry
Adorning the side of the clasp, a fringe-like swinging detail provides an accent
This site features
Timeless apparel for daily use, "LIVREE"
Based on the idea that the meanings of richness, diversity, universality, and new value are infinite and depend on the individual,
we irregularly release collections of high-quality, everyday wear that can be worn freely, unburdened by trends, and without effort.
We also curate jewelry brands from Europe, NY, and LA.
RIZZI B, EST 2004
RIZZI B's story began in 2004 with the opening of its first store in Laforet Harajuku. For 14 years since then, we have continued to pursue uniqueness and beauty, cherishing our dialogues with each and every customer.
In 2018, we moved to a street-level store in Omotesando. We were reborn into a three-floor space with an organic cafe and an art gallery, achieving a coexistence of healing and creativity.
We have aimed to create a special place where visitors can encounter new discoveries and inspiration every time they visit.
And now, RIZZI B is entering a new phase.
Based in Hayama, we have chosen to dedicate more time to the creative process itself. We are being reborn into a lighter, freer form, meeting everyone through seasonal pop-ups, with our website as the core.
From the "place" of a store to the "hands" of a creator. We will now infuse what we have discovered by returning to our roots into each and every piece of work. We ourselves are looking forward to what new pieces will be created next, and we head to the atelier every day.
信じる
For those who enjoy life, regardless of gender, age, or nationality,
We are delighted to bring our customers the surprise and smiles that come from transforming the things that surround us daily into something special through wonderful discoveries.
Imagining the smiles of many people,
We aspire to continue providing people, goods, and spaces where one can freely express themselves and enjoy life.
We believe that art, fashion, music, and laughter possess wonderful power.
Whether in times of hardship or peace, aren't these a warm force that brings healing, joy, and inspiration to people?
And the positive effects that stem from smiling have an immeasurable and profound power.
The name "RIZZI B" means to deliver beauty and the beat of the heart.
Culture may not be the most essential thing for survival.
However, if we eliminate leisure, the times will become bleak.
We would be delighted if, by cherishing our hearts without forgetting compassion, and by taking joy in creation and creating, we can deliver even small, positive smiles to everyone.
RIZZI B founder Rie Matsumoto
