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RIZZI B Creative Director Rie Matsumoto moved to LA after gaining experience in the fashion industry and worked as a freelance buyer.
In 2004, he was selected as one of Laforet Harajuku's Incubation "Harajuku Dream Navi", and opened RIZZI B in Laforet.It has a unique selection centered on imports from Europe, NY, LA, etc., and has many brands that are not yet known in Japan. handle



In 2017, the store was moved to the road surface of Omotesando and renewed as a lifestyle shop with an ORGANIC CAFÉ on the 1st floor.

At CAFE, we use organic ingredients for all the ingredients we handle because we want as many people as possible to become aware of the importance of the food we put into our bodies.
Developing a cafe with a VEGAN concept that does not use any dairy products or animal ingredients

The clothes I wear now are one of the expressions of my inner self, and my body is also created by my inner thoughts.
The idea of ​​"chemical-free" We want you to spend a relaxing time away from the hustle and bustle of everyday life while taking things that are good for your body and reducing chemicals as much as possible.

2018 Moved head office to Hayama
Surrounded by the sea, mountains, and the big sky, we have broadened our horizons to propose a lifestyle that can be shared with everyone. We are working on sharing it.

The house brand "RIZZI B"
For people who enjoy life regardless of gender, age or nationality.
A daily-use collection that can be worn without straining your shoulders

Inspirations from encounters, travels, nature, and everyday feelings are incorporated into colors and flows to update.

We aim to create a product that allows you to imagine your own unique identity and create something that you will love for a long time, along with memories, just like your life partner.

We believe in the power of art, fashion, music and laughter.
Whether in times of poverty or in peaceful times, isn't this one of the powers that can give people healing, joy, and excitement?
Culture may not be the most important thing in order to live, but if we erase the leeway, it will become a bleak age.
The smiles and positive changes that come from feeling better are immeasurable and huge.
We would be happy if we could deliver the exhilaration that comes from having fun and enjoying creation without forgetting compassion.


RIZZI B
Rie Matsumoto